The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge
Agency: Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Snackholidays
Agency: LES GAULOIS / PUTEAUX
Client: Transavia Category: Consumer - Ambient / Environmental / Ambient / Environmental
Innovation Class
Agency: Wieden+Kennedy / New York + M ss ng P eces / New York
Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
e-mobility - Enjoy The Silence
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client: Netflix Category: Consumer - Ambient / Environmental / Ambient / Environmental
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16022G
Award:
2016 Direct Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16023S
Award:
2016 Direct Silver Pencil
Agency:
Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16024S
Award:
2016 Direct Bronze Pencil
Agency:
LES GAULOIS / PUTEAUX
Client:
Transavia
Title:
Snackholidays
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16025B
Award:
2016 Direct Bronze Pencil
Agency:
Wieden+Kennedy / New York + M ss ng P eces / New York
Client:
Delta Air Lines
Title:
Innovation Class
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16026B
Award:
2016 Direct Merit Award
Agency:
360i / New York
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16073M
Award:
2016 Direct Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16074M
Award:
2016 Direct Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
e-mobility - Enjoy The Silence
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16075M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16076M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16077M
Award:
2016 Direct Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16078M
Award:
2016 Direct Merit Award
Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16079M